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The Brick Fan Turn 2 Years Old

January 18, 2014 / Allen "Tormentalous" Tran / 12 Comments

Today marks the second year that The Brick Fan has been online. What started out two years as a just a simple hobby has turned into a somewhat of a part-time job for me. Last year, I made a goal to double the traffic that the site had and that was accomplished, more than what I expected. I’m not going to post any stats because they are similar to the ones in last year’s recap and I don’t want to repeat what’s been said already.

First and foremost, thank you to all the readers. This may sound cliche but without you guys, this site would be absolutely nothing. I never imagined that a tiny site like this would have such a following. It may be a small following but I appreciate everyone just taking a little bit of your time and reading what I have put out. All of your positive comments and feedback are what motivates me to keep this site going. I don’t have any plans to stop so let’s see how long we can keep this going.

I also want to thank all the people in the LEGO community that I’ve met or been in contact with last year. I’ve made a lot of new friends and acquaintances and hope to connect with more people this year. To the staff at the Fashion Valley LEGO Store, thanks for letting me hang out there with you guys during my downtime. It’s been cool interacting with everyone there and seeing how the store is … Continue

Happy Chinese New Year Video From The LEGO Movie

January 15, 2014 / Allen "Tormentalous" Tran / 0 Comments

Today, Warner Bros UK has released a short video of Emmet from The LEGO Movie wishing everyone a Happy Chinese New Year. For 2014, Chinese New Year happens on January 31 and it will be the Year of the Horse although Emmet isn’t quite sure what year of the zodiac it will be. Chinese New Year is not just one day, but fifteen full days of festivities. As a Chinese-American, it’s pretty cool to see LEGO and Warner Bros. acknowledging the significance of the event and our culture. The movie premieres exactly one week after New Years and the companies are doing everything they can to promote it. 恭喜发财 everyone!

**Via Brick Fanatics**

LEGO Minifigure Year By Year: A Visual History Book Review

September 14, 2013 / Allen "Tormentalous" Tran / 3 Comments

Dorling Kindersley’s newest LEGO book has been released and it is called LEGO Minifigure Year By Year: A Visual History. The hardcover book features more than 2,000 images of various minifigures through LEGO’s history. The book also includes three different minifigures which is unique because we usually just get one in a DK LEGO book. It retails for $24.00 on Amazon and has 256 pages. If you want to do a cost per page ratio, it is $0.09/page. The book is written by Gregory Farshtey and Daniel Lipkowitz, author of many other great LEGO books.

LEGO Ends Two-Year Promotional Partnership with The Sun

March 6, 2013 / Allen "Tormentalous" Tran / 0 Comments

In some major news across the pond, LEGO announced today they have ended their two-year promotional partnership with The Sun. This comes after a parent took his anti-Page 3 campaign to LEGOLAND and Wapping. However, LEGO denies that ending the partnership was not linked to the online petition but the partnership naturally ended on it’s own.

Fiona Wright, Lego’s vice president and general manager in the UK and Ireland, told one anti-Page 3 supporter: “The recent promotion in the Sun was part of a two-year agreement which started in 2011 as part of our marketing strategy. This is our final promotion with the Sun.”

The Guardian notes that:

The Sun said the partnership officially ended in November 2012, and that the recent “Lucky Dip” promotion used stock from the previous agreement.

There’s no word as of now on how LEGO will handle their polybag promotions.

**Via Brickset**

LEGO Friends Wins Toy of the Year

February 9, 2013 / Allen "Tormentalous" Tran / 1 Comment

At the famous Plaza Hotel in New York, the 13th annual Toy of the Year Awards were given out Saturday night at the 2013 American International Toy Fair. There were twelve awards to be won and The LEGO Group walked away with three awards. LEGO was the only toy manufacturer to win more than one award. The Architecture line won the Specialty Toy of the Year while the big winner was the LEGO Friends line won the Girl Toy of the Year as well as the coveted Toy of the Year title. LEGO Friends was introduced in early 2012 and became a big hit for the company and tonight, the theme joins a select group of toys to win the biggest award in the industry.

The Year’s Finest Toys and Games Unveiled at “OSCARS®” of the Toy Industry

LEGO® Friends from The Lego Group Grabs Coveted “Toy of the Year” Title;

LeapPad2(TM) by LeapFrog Enterprises, Inc. Bestowed Inaugural “People’s Choice” Award

NEW YORK, Feb. 9, 2013 /PRNewswire/ — Hundreds of toy executives and guests from around the world gathered in New York City this evening to honor the year’s top toys and industry icons at the 13(th) annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.

A Toy Industry Association (TIA)-administered event in support of the Toy Industry Foundation (TIF), the “Oscars” of the toy industry took place at the Plaza Hotel, kicking off the 110(th) American International Toy Fair. Throughout the evening, TOTY Awards were presented across 12 categories

… Continue

LEGO Brick Patent Celebrates 55 Years Today

January 28, 2013 / Allen "Tormentalous" Tran / 0 Comments

On January 28, 1958 at 1:58pm, Godtfred Kirk Christiansen and LEGO filed the patent for the modern LEGO brick. Before, the bricks’ locking ability were very limited and Christiansen and his engineers came up with an updated design for the now stud-and-tube coupling system, which we all know and love. This new design made all the models more stable with better locking ability. One unique feature is that the bricks will hold well together but can also be taken apart by anyone with ease. On this day 55 years ago, the original design was sent to Danish patent offices and patent DK92683C. Legetøjsbyggeelement. was granted on January 29, 1962. Many years after that, LEGO has became one of the most successful toy companies in the world.

The Brick Fan Turns 1 Year Old

January 18, 2013 / Allen "Tormentalous" Tran / 8 Comments

Today, The Brick Fan turns 1 year old. As I stated in a previous blog post, I began blogging under a different URL but I had to change it to thebrickfan.com on this day in 2012. At first, I was just using this blog to review LEGO sets that I purchase but I shifted to adding LEGO news a few months in and has evolved into what you now see today.

Now for some interesting facts I’ve gathered on the site. In a year, there have been 449 blog posts and have gotten 143 article comments. As you can see on the stats below, the site didn’t get that much traffic until July when San Diego Comic-Con started and doubled again when news of the 2013 LEGO sets became public. The site got 418,660 unique visitors with 647,740 page loads. My goal for this year is to double the traffic that the site currently gets now.

Here’s some other neat stats:

Pages/Visit: 1.55
Avg. Visit Duration: 00:01:34
New Visitors: 81.33%
Returning Visitors: 18.66%
58.29% Search Traffic
27.20% Referral Traffic
14.51% Direct Traffic
Email Subscribers: 131
Facebook Page Likes: 1039
Twitter Followers: 2116

What I like the most about blogging is the friendships I’ve made this past year including, in no particular order, Richard over on Brick Fanatics, Stud from YourCreativeFriends, Beyond the Brick, the guys over at Brick Picker, Jeff, Ed, TheOrcKing, just to name a few. I would like to also thank our regular readers as well as the commenters who … Continue