Category: Community (Page 113 of 170)

The LEGO Trademark Now Recognized as a Well-Known Trademark in China

November 1, 2017 / Allen "Tormentalous" Tran / 14 Comments

Back in September 2016, The LEGO Company started their legal battle against companies that produced knockoff sets. In what appears to be a landmark victory and a first step to take on counterfeiters, The LEGO Group has announced that the LEGO logo and name is now a “well-known” trademark in China meaning that it can now take action against companies that infringe on the trademark.

The Beijing Higher Court passed a ruling earlier this year [July 22, 2017] that recognises the LEGO® logo and the LEGO name in Chinese as ’well-known’ trademarks in China. The well-known trademark recognition is an important milestone in getting broader protection for LEGO trademarks in China. This means that the LEGO Group is now in a better position to act against infringement of LEGO trademarks, also outside the toy category.

Peter Thorslund Kjær, Vice President, Legal Affairs in the LEGO Group, said: “The ruling by the Beijing Higher Court is very important for the LEGO Group. It reflects the significant effort and investment put into marketing the LEGO brand and products towards the Chinese consumers, and it further reduces the risk that consumers in China are misled when they see the LEGO logo or the LEGO name in future. We are now in a better legal position acting against infringement of LEGO trademarks and defending our trademark portfolio.

“We see this as a recognition of our status in China as a known and loved brand by parents and children, and we appreciate the support from the Chinese government and authorities to

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LEGO Ideas Women of NASA (21312) Now Available for Purchase

October 31, 2017 / Allen "Tormentalous" Tran / 8 Comments

The LEGO Ideas Women of NASA (21312) is now available for purchase on Shop@Home. The set retails for $24.99 and has 231 pieces with minifigures featuring some notable women in science, technology, engineering, and mathematics. I’ve already done an early review of the set and you can check that out here.

Explore the professions of some of the groundbreaking women in science, technology, engineering and mathematics (STEM) with the LEGO® Ideas Women of NASA set. It features minifigures of 4 pioneering women of NASA— astronomer and educator Nancy Grace Roman, computer scientist and entrepreneur Margaret Hamilton, astronaut, physicist and entrepreneur Sally Ride and astronaut, physician and engineer Mae Jemison—and 3 builds illustrating their areas of expertise. Role-play space exploration from planning to moon landing, beginning with the iconic scene from Massachusetts Institute of Technology in 1969 of Hamilton with software that she and her team programmed. Build the posable Hubble Space Telescope and launch a LEGO version of the Space Shuttle Challenger with 3 removable rocket stages. The set also includes a booklet about the 4 featured women of NASA, and the fan creator and LEGO designers of this fun and educational set.

Allen "Tormentalous" Tran

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Could We Look Forward to LEGO Re-Releasing More Retired Sets?

October 30, 2017 / Allen "Tormentalous" Tran / 28 Comments

Earlier this morning, LEGO announced the re-release of the LEGO Creator Taj Mahal (10256) that will be coming in a few short weeks. I believe this is the fifth “re-release” set that has been announced in the past few years with the Carousel (10257), Winter Toy Shop (10249), UCS Death Star (75159) and the UCS Millennium Falcon (75192) being the first couple. This looks to be a continuing trend that LEGO is doing and it might not be a bad thing. Newer fans are now able to purchase it again, at a slightly higher retail price, but at least it won’t that scarce anymore. This might also be a move to detract resellers since LEGO sets are supposed to be built and not be a form of currency. For example, since the announcement of the new LEGO Star Wars UCS Millennium Falcon (75192), the price of a sealed copy of the original Falcon has dropped considerably on the secondary market.

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LEGO fans have been asking for re-releases of retired sets for a long time and we know that LEGO has been listening. Even LEGO designer Jamie Berard stated it in the Taj Mahal teaser video. Heck, I even did an April Fool’s joke back in 2015 about it. The wheels may have been churning for a while now and it seems that now is a great time for old sets to make a comeback keeping in mind that it’s almost been been a decade … Continue

LEGOLAND New York to Open in 2020

October 25, 2017 / Allen "Tormentalous" Tran / 1 Comment

Merlin Entertainments has announced that LEGOLAND New York will be starting construction soon and will be opening in 2020. The park will be located in Goshen and will be open seasonally from April 1 to November 1. In addition, there will also be a LEGOLAND Hotel that will be open year round as well. LEGOLAND New York will be the 9th LEGOLAND park in the world.

Merlin Entertainments moves forward with LEGOLAND® New York Merlin Entertainments Chief Executive Officer Nick Varney officially declares the launch of the Park

GOSHEN, N.Y. (Oct. 25, 2017) — Merlin Entertainments Chief Executive Officer Nick Varney officially announced that LEGOLAND® New York is being built. The gathering took place at the Palacio Catering and Conference Center in Goshen today, Oct. 25, with more than 250 people attending.

After Varney officially announced that LEGOLAND New York will open in 2020, more than 30,000 LEGO bricks were dumped onto the stage by construction vehicles and 1,500 balloons cascaded from the ceiling much to the delight of local school children in attendance.

“We have spent a lot of time building relationships in the community, listening and responding to concerns, and we are looking forward to building a theme park that will enhance the community and be a tremendous neighbor,” said Varney. “I am honored to announce LEGOLAND New York is officially moving forward.”

After more than a year of public meetings and hearings in addition to a thorough and transparent review process by officials, LEGOLAND New York has been granted conditional approval of its

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LEGO Named Top Brand in Licensing.biz 2017 Power List

October 17, 2017 / Allen "Tormentalous" Tran / 0 Comments

Licensing.biz has released their Power List for 2017 which is their list of the top 100 most influential brands in various categories. There was a couple of categories that The LEGO Group ranked in for this year. In the Character/Entertainment category, LEGO ranked second with their diverse character selection from all the themes that has been released.

In the overall Brand category, The LEGO Group ranked first as the top brand. This is their fifth consecutive year that LEGO has claimed the top spot for the Licensing.biz Power List. Some of the key things that helped LEGO take the crown as best Brand is the opening of their flagship store in Leicester Square, the British TV show LEGO Masters, as well as releasing the new UCS Millennium Falcon.

Allen "Tormentalous" Tran

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LEGO Exclusive VIP Set (40178) Official Images

October 7, 2017 / Allen "Tormentalous" Tran / 7 Comments

In just a few short days on October 10, LEGO will have a new promotion for the exclusive VIP Set (40178). You can get this 205 piece set with a purchase of $125 or more at LEGO Stores and on Shop@Home, while supplies last.

This set seems to be one of the more higher quality GWP (gift with purchase) sets in recent years as it faithfully recreates the inside of a LEGO Store and the VIP card which are attached by some Technic pins. The promotion for the VIP Set (40178) will run from Tuesday, October 10-25.

Allen "Tormentalous" Tran

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The Brick Fan September 2017 Monthly Recap

September 30, 2017 / Allen "Tormentalous" Tran / 3 Comments

September came and went just like that and there was plenty of LEGO news that happened for the month. Here are some of the more notable posts that you may have missed.

LEGO Star Wars UCS Millennium Falcon (75192) May Be Extremely Limited at Release – As I reported, the number of LEGO Star Wars UCS Millennium Falcon (75192) sets that were available during its release was very limited and many people who wanted it wasn’t able to get one.

Rest of LEGO Toys R Us Bricktober 2017 Sets Revealed – There are four LEGO Bricktober 2017 sets that will be available at Toys R Us. Hopefully we get more details of how to obtain these sets here in the US tomorrow.

The LEGO Group Releases 2017 Half Year Results, Profits Down – LEGO released their financial results for the first have of 2017 and revenue was down 5% compared to the same time last year. This also results in the company laying off about 1,400 employees.