Category: Community (Page 115 of 177)

LEGO Ranked Number 2 on 2018 Global CSR RepTrak 100

March 17, 2018 / Allen "Tormentalous" Tran

LEGO has been announced as the second-most highly regarded company in the world on the 2018 RepTrak 100 survey. The Reputation Institute has annually done the survey in which LEGO ranked first last year but dropped just one spot this year which shows you how much the public still likes the company in terms of emotional appeal. This year also marks the eighth year in a row that LEGO has been in the top 10 on the survey. Check out the press release below.

BILLUND – March 15, 2018: Today, Reputation Institute released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“We are very happy and humbled to maintain such high regard by the public. It reflects the unique LEGO® idea and values, and the dedication our employees show every day to bring LEGO play to children all over the world. It is truly an honour to be embraced by the level of affinity that LEGO fans of all ages show us.”

“Since the LEGO brick was patented 60 years ago, we have been committed to inspiring and developing the builders of tomorrow. Our ambition to reach more children with LEGO experiences is more important than ever, and our purpose is what drives us and keeps us on our toes. What is truly important about this ranking is what lies behind it;

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Toys R Us Will be Selling or Closing All US Stores

March 14, 2018 / Allen "Tormentalous" Tran

It looks like the sun will be setting for Toys R Us permanently as The Wall Street Journal has reported that the company will sell or close all of its remaining stores in the United States. The news came from CEO David Brandon in a conference call to employees and it will result in about 33,000 people losing their jobs, me included. It was been reported that Toys R Us will file for liquidation ahead of the court hearing tomorrow. I’ve read that Toys R Us Canada will not be affected but Toys R Us UK will be closing their stores as well.

I started a Toys R Us a few years ago during the holiday season and was actually pretty excited for it. It was busy and I remember working long hours but it was worth it to see kids and adults happy. That all changed recently after the company filed for bankruptcy last year. The mood shifted and everyone was on edge thinking when our last day will be. I honestly still don’t know as the conference call happened after I got off work today. I will probably hear more about it tomorrow.

Just the feeling of walking into a legit toy store is different from your other retailers like Walmart or Target whose selection isn’t as vast as Toys R Us. I’m sure you’ve felt the same way as a child and maybe as an adult as well. I’m just sad that my future children won’t experience the same thing unless another toy-centric … Continue

Decorating the LEGO House Building Contest

March 8, 2018 / Allen "Tormentalous" Tran

How would you like to have your LEGO model be featured at the LEGO House in Billund with some great prizes up for grabs? LEGO Rebrick is holding a new contest for some vignette-type sets in the Nature and Minifigure Interior categories with the winning model being displayed at the LEGO House for one year. In addition, you’ll also get a signed copy of the LEGO Architecture The LEGO House (21037) as well. The requirements of the builds are as follows:

Nature – including animals, plants and flowers. Make sure your model’s base is between 4×4 studs – 64 x 32 studs in total and the model is no more than 60 bricks high. No parts of your model can overhang 64×32 studs, although you can have different parts overhanging if you have a smaller baseplate.

Minifigure Interiors – show us the inside of a room or vignette scene in Minifigure scale. Just make sure the baseplate is between 16×8 studs – 64×32 studs and the model is no more than 60 bricks high. No parts of your model can overhang 64×32 studs, although you can have different parts overhanging if you have a smaller baseplate.

There will be a minimum of 10 winners in each category, who will receive:

– The opportunity to have their model exhibited at the LEGO House, including a short description of the model and the name of the builder, with all costs for shipping the model to be provided by The LEGO Group.

A signed 21037 The LEGO House set … Continue

The LEGO Group 2017 Annual Report Results

March 6, 2018 / Allen "Tormentalous" Tran

Today The LEGO Group has released the 2017 Annual Results and the results weren’t as good as they had expected. The consumer sales remained flat throughout the year as they sold out of inventory as compared to 2016 but trended upwards towards the end of the year. This is the first time in 12 years that profits has declined and net profit dropped 17%.

The top selling themes for 2017 include LEGO City, Star Wars, DUPLO, Creator, Friends. Star Wars remains a popular novelty theme and remains in line with their expectations.

Digitalization remains a high priority as LEGO Boost was on a lot of kids’ wishlist during the holiday season. The LEGO channel on YouTube is the number one brand channel on the site. LEGO Life continues to be a popular app among kids which gives them a safe place to share their creations.

– Revenue for the full year decreased by 8 percent to DKK 35.0 billion compared with DKK 37.9 billion in 2016. Excluding the impact of foreign currency exchange, revenue for the full year declined 7 percent compared with 2016.

– Operating profit (profit before financial items and tax) for 2017 was DKK 10.4 billion compared with DKK 12.4 billion for 2016, a decrease of 17 percent year on year.

– Net profit for the full year was DKK 7.8 billion compared with DKK 9.4 billion in 2016.

– Cash flow from operating activities for the year was DKK 10.7 billion compared with DKK 9.1 billion in 2016.

– Decline in revenue … Continue

The LEGO Group Announcing Annual Results 2017 Tomorrow

March 5, 2018 / Allen "Tormentalous" Tran

The LEGO Group will be announcing their 2017 Annual Results tomorrow at 10:00AM CET (1:00AM PST). Last year at September, they released the financial details for the first half of 2017 and it showed that revenue was down compared to the same period in 2016. As a result, LEGO had to restructure the company which meant that they had to move some people around as well as trimming about eight percent of their workforce.

The press conference tomorrow will be revealing the numbers for last year as well as the top LEGO themes and sets. Hopefully, they’ll go into details of what contributed to the lost revenue at least in the first half of 2017. Maybe the second half of the year with the holiday shopping season helped balance everything out but we shall see. I’ll try to stay up for it but I’ll probably get knocked out because I have to work early tomorrow morning.

Allen "Tormentalous" Tran

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LEGO Launches Initiative for Sustainable LEGO Bricks and Boxes

March 1, 2018 / Allen "Tormentalous" Tran

LEGO has launched a new initiative to start producing LEGO plant elements using plant-based plastic that is created from sugarcane. There will also be LEGO boxes that will be using the same methods as well and we can expect those already for 2018. This move is part of The LEGO Group’s dedication to use sustainable materials in a majority of their products and packaging by 2030. It’ll be interesting to see how if there are any notable differences in the plant elements and how they hold up in the run.

LEGO® botanical elements such as leaves, bushes and trees will be made from plant-based plastic sourced from sugarcane in the future and will appear in LEGO boxes already in 2018.

Production has started on a range of sustainable LEGO® elements made from plant-based plastic sourced from sugarcane. The new sustainable LEGO ‘botanical’ elements will come in varieties including leaves, bushes and trees.

“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.

The move is part of the LEGO Group’s commitment to use sustainable materials in core products and packaging by 2030.

Uncompromised

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LEGO 60th Anniversary 10 Foot Brick Mini Documentary

February 23, 2018 / Allen "Tormentalous" Tran

Last month, LEGO celebrated the 60th anniversary of the LEGO brick by placing a large-scale model of the red 2×4 in the middle of New York. They’ve also released a mini documentary of how the master builders transported the brick to the Flatiron District location. The video was released last week but due to the hooplah of the 2018 New York Toy Fair, it was overlooked. It’s cool to see these kinds of videos and if you didn’t know, LEGO has a secondary channel where they post these behind the scenes stuff.

Allen "Tormentalous" Tran

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