LEGO has announced they are expanding their partnership with tween-centric retailer Justice to inspire more girls through creative play. Justice will be begin stocking LEGO Disney and Friends sets as well as having in-store building events in North America starting next month. You can check out the details below.
LEGO Group And Justice Build On Partnership To Inspire More Girls Through Creative Building Play
-LEGO® activities and building sets to be available in Justice stores just in time for the holidays-
ENFIELD, Conn., Oct. 18, 2019 /PRNewswire/ — LEGO Group and Justice today announced expansion of their brand partnership to engage girls in creative play.
Beginning this month, LEGO® Friends and LEGO Disney building sets will be sold in Justice stores nationwide, including sets based on the upcoming film, Frozen 2. On November 10, an after-hours “Build & Shop” LEGO building event will take place in 300 Justice stores across the U.S. and Canada from 6 – 8pm. Girls can participate in the event for free and the first 25 attendees will receive and build a special LEGO set to take home. A list of participating stores can be found on shopjustice.com two weeks prior to the event.
“We are thrilled to expand our partnership with Justice, a brand that shares our same values of inspiring and developing girls and their interests through self-expression,” said Michael McNally, senior director, brand relations at LEGO Systems, Inc. “The Live Justice mantra of ‘Every Girl. Every Day.’ makes their stores a perfect place to create memorable experiences where girls
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