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LEGO at the 2018 London Toy Fair

January 17, 2018 / Allen "Tormentalous" Tran

One of the more exciting times at the beginning of the year are the upcoming toy fairs and the first one coming up is the London Toy Fair. For many years now, LEGO exhibits the summer line up at the London Toy Fair and we get the first details for various sets and themes. Unfortunately for 2018, it doesn’t look like LEGO will be at the London Toy Fair as they are not listed as one of the exhibitors of the event. This is the first time since I’ve started this site that they won’t be attending.

I’m not sure of the reasoning behind it but the financial results from last year may have contributed to it as the company tries to focus on rebounding in 2018. Another reasoning could be to avoid reporting details of the summer sets but that’s trivial because there are already leaks and it doesn’t look to be stopping any time soon. I remember Huw from Brickset said that LEGO last year was only allowing retailers to the booth.

Whatever the reasoning, it doesn’t look like we’ll be getting any details of the LEGO summer 2018 sets at London so we’ll have to wait another week for the Nuremberg Toy Fair where we’ll actually get images of the sets. Again, we’ll have to rely on our German friends Promobricks and Zusammengebaut for the details. There’s also the New York Toy Fair in the middle of February and we hope to have someone on the floor for us at that event. I’m … Continue

Rumored LEGO Harry Potter 2018 Collectible Minifigures List

January 16, 2018 / Allen "Tormentalous" Tran

It looks like there are more rumors coming out for the return of LEGO Harry Potter later this year. As I reported before, it seems there will be a Collectible Minifigures series for the theme and now it appears that there’s a reported list of minifigures of this wave. A majority of characters listed haven’t appeared as minifigure form so that’s nice. This also fits in to the whole Wizarding World of Harry Potter theme that the forums are talking about.

Harry Potter – Accessories: cloak, sorting hat
Ron Weasley – Accessories: cloak, frog, sweets
Hermione Granger – Accessories: cloak, wand, book
James Potter – Accessory: Golden Snitch, broom, Quidditch robes
Lily Potter – Accessory: baby with scar on forehead
Fred Weasley – Accessories: Marauder’s Map, fireworks
George Weasley
Vernon Dursley – Accessories: shotgun
Petunia Dursley – Accessory: letter
Dudley Dursley in Pajamas – Accessories: cake, pig tail
Rolanda Hooch – Accessories: broom, whistle
Unknown
Bloody Baron
Sir Nicholas de Mimsy-Porpington (Nearly Headless Nick)
Gray Lady
Fat Friar
Moaning Myrtle – Accessory: Tom Riddle’s diary
Unknown
Sirius Black – Accessories: Dog
Unknown

Like I’ve stated before, this is an unofficial rumored list so take it with a grain of salt until LEGO announces it.

*Via Eurobricks**

The LEGO Group Announces Partnership with Tencent

January 15, 2018 / Allen "Tormentalous" Tran

The LEGO Group has announced that the company is partnering up with one of China’s biggest tech companies, Tencent, to develop safe digital content and platforms for children in the country. LEGO has been expanding more into the Asian market the past few years and this partnership allows the LEGO and Tencent to create games, videos, and a social media network for children in China. The partnership will look to bring LEGO Life to China as well as publication and operation of the online operation system for LEGO BOOST. This move also allows LEGO to bring brand awareness to China, which unfortunately, is ripe with imitators. Check out the full press release below of LEGO’s partnership with Tencent.

THE LEGO GROUP PARTNERS WITH TENCENT TO EMPOWER CHINESE CHILDREN IN THE DIGITAL WORLD

The partnership will bring safe digital LEGO® experiences to Chinese children and seeks to increase the awareness of digital safety among children and parents in China

With more children spending time in the digital landscape, safe online play experiences have become a vital issue for parents and society in China. The LEGO Group and Tencent have a mutual understanding of the issue – and the importance of digital child safety. The two companies today announced a partnership to collaborate across a broad range of digital content and digital platforms to provide Chinese children with fun, creative and most importantly safe digital LEGO® experiences.

Julia Goldin, Chief Marketing Officer of the LEGO Group, says ”Our most important purpose is to inspire children and help them

… Continue

LEGO Ideas Moments in Space Building Contest

January 15, 2018 / Allen "Tormentalous" Tran

Remember back in September of last year when LEGO asked the community on ideas for future Gift-with-Purchase items? It looks like LEGO Ideas is doing the same thing with a building contest called LEGO Moments in Space. In this contest, they want you to create some small to mid-sided space designs with the size smaller than 16×16 studs.

The grand prize winner will have your model adapted into an exclusive Gift-with-Purchase set for LEGO Brand Stores, LEGOLAND and LEGOLAND Discover Centers, and for Shop@Home, a $250 LEGO shopping spree, and a collection of last year’s GWP sets including 40252 VW Mini Beetle, 40251 Mini Piggy Bank, 40253 Christmas Build Up 2017, 40254 Nutcracker, 30611 May the 4th 2017, 30607 Super Heroes Excl. GWP 17, 40220 London Bus, 40221 Fountain, 40222 Christmas Build-up and 40223 Snowglobe.

There are also ten runner up winners who will get a $125 LEGO shopping spree as well some GWP items including 40251 Mini Piggy Bank, 40223 Snowglobe and 40253 Christmas Build Up 2017.

Head on over of the LEGO Ideas challenge page to submit your entry. The deadline to enter is February 9, 2018 at 6:00 a.m. EST.

LEGO Star Wars: The Last Jedi DJ (40298) Now Available for Purchase

January 14, 2018 / Allen "Tormentalous" Tran

If your Toys R Us has any left after last week’s promotion, the LEGO Star Wars: The Last Jedi DJ (40298) minifigure polybag is now available for purchase by itself. The polybag goes for $5.99 each and the item number is 379276. You should be able to find it in the LEGO section of the store or possibly under the cashier counter. DJ is the third minfigure in the newer stand-style of polybags who joins R3-M2 (40268) and the Scarif Stormtrooper (40176) from last year.

LEGO Incredibles 2 and DC Villains Video Game Rumored to be Coming Out

January 14, 2018 / Allen "Tormentalous" Tran

LEGO news has been fairly quiet the past few days but there’s some news on some rumored LEGO video games that is reported to be coming out. As we all know, LEGO Dimensions was officially cancelled late last year and this usually means that some of the employees move on to other new projects. According to ComicBook.com, there is more fuel to add to rumors of the LEGO Incredibles 2 Video Game as they state it is the next LEGO video game to be coming out. We already know that there are some LEGO Incredibles 2 sets that will be coming out later this year so a video game wouldn’t be a huge surprise but it’s nice to have another source report on it. The Incredibles 2 will be in theaters on June 15, 2018 so we can expect the game to release at the same time. This will also mark the first time a Pixar property will become a LEGO game.

Also in the same post, ComicBook.com has also reported that Warner Bros. Interactive Entertainment is also working on a new LEGO game revolving around DC villains and are referring to the project as “LEGO DC Villains” or “LEGO DC Supervillains.” Unlike before when we’ve gotten LEGO video games based on Batman and the other super heroes being the main focus, this new DC game will feature more of the villains like the Joker, Harley Quinn, and Lex Luthor. Sources have told ComicBook.com that the official title will be given some time over the … Continue

Build Your LEGO Ideas Logo Contest Winners

January 12, 2018 / Allen "Tormentalous" Tran

Way back in November, LEGO ran a building contest to create your own LEGO Ideas logo to celebrate 10 years of the launch of LEGO CUUSOO. There were more than 600 entries and the winners have been chosen. Some of the submissions, including those who didn’t win, will be used later this year to celebrate the event. There’s no word whether it will be in future sets or on the website. Check out the link above for the judges’ commentary on each of the winning choices.