… ContinueThe LEGO Group extends strategic partnership with Tencent – Providing more creative and safe digital play experiences for Chinese children
The LEGO Group and Tencent announced today that the two companies have renewed their memorandum of understanding (MoU) to further strengthening and expanding their strategic partnership in digital play experiences for Chinese children.In the next two years, the two parties will deepen collaboration in areas including video, game and digital child safety, and explore opportunities to collaborate in areas of digital social community, intellectual property and corporate social responsibility.
Paul Huang, Senior Vice President of The LEGO Group and General Manager of LEGO China, said, “We are delighted to renew our strategic partnership with Tencent. In the past two years, we have worked closely with each other and achieved impressive results in video, game and digital child safety. What’s more important is that they have been welcomed by Chinese children and families. Through the extended partnership, we will be able to offer more creative and safe digital play experiences for children in the country.”
Steven Ma, Senior Vice President at Tencent Holdings, said, “Tencent has always been committed to safeguarding children’s digital safety and allowing them to have fun in the digital world. We are excited to be able to continue promoting children’s development through innovation in technologies. With the renewal of our partnership, we will continue to protect children’s digital safety while creating more quality digital play content for children, so as to stimulate their interests in and imagination for technology.”
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