LEGO News, LEGO Reviews, and Discussions
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LEGO has announced a new theme called LEGO FORMA that is aimed towards adults who are looking for an engaging way to connect with their creative side. For the first time ever, they are using Indiegogo to launch this new pilot project and there will be a series of pilot sets/themes that are planned on various sites and formats next year to float their ideas.
For those who missed out on the Walmart exclusive LEGO Classic 60th Anniversary Truck (4000030) at the beginning of the year, it is now available again for purchase online. Like before, it retails for $19.97 and it is more of a collector’s set than one that you open and build. No word on how many are available at this time but let’s assume that it is pretty limited considering the other two 60th anniversary sets are still out of stock.
LEGO has announced on the LEGO Ambassador Network blog that the company will be testing some new pop-up LEGO Brand Stores in select locations. The first one has opened up at The Shoppes at Buckland Hills in Manchester, Connecticut.
The pop-up LEGO Stores will be somewhat similar to a standard LEGO Brand Store but the main difference is the layout. Some of them will have products sorted by age and the rest will be sorted by price. There are also some other differences which I have listed below from the press release post.
A reason for LEGO opening up pop-up shops is that it gives kids and adults a chance to enjoy some of the fun experiences that they would’ve gotten from other stores like Toys R Us. Obviously, we don’t have TRU stores here in the US anymore so reaching out to that market is a great opportunity for LEGO and consumers to interact with each other.
LEGO is currently testing out the pop-up store experience and if this plan is successful, the LEGO Retail team will have opportunies to open more up in cities that don’t have a LEGO Brand Store near them. Other locations for the LEGO pop-up stores are listed below. LEGO will be asking for feedback so please let them know how you feel about them.
[su_quote]Starting today the LEGO Group will be testing a new shopping experience for our consumers by bringing temporary LEGO Brand stores to additional markets. While this initiative is being tested in just six US markets … Continue
It’s another day and another deal to tell you guys about. The LEGO Ideas Old Fishing House (21310) is currently on sale for $129.99 which is 13% off the retail price of $149.99. The set was released a year ago and as more LEGO Ideas sets are released, the older sets get retired to make more room for the newer ones. As I stated in my review, it is one of the most realistic sets that LEGO has released.
If you’re still looking for good LEGO deals, the LEGO Creator Brick Bank (10251) is still on sale as of this writing. Now is a great time to pick these sets up as we get closer to the holiday season and retailers start to clear out their inventory.
LEGO has announced that they have teamed up with Tencent Games to release a new game called LEGO Cube. This is the first branded mobile for China and it is a sandbox-type game that is developed and ran by Tencent, who also runs other popular games such as League of Legends PUBG Mobile, and features LEGO bricks and properties. Releasing by the end of 2018, LEGO Cube will provide a fun and safe digital environment for kids to play in China.
[su_quote](Shenzhen, China, 19 September 2018) LEGO® CUBE, a sandbox game for Chinese players, was unveiled today at the “Imagination Creates the World” event by Tencent Games and the LEGO Group. This is the first mobile game developed under the strategic partnership between the LEGO Group and Tencent to provide fun, creative and safe digital experiences in China.
LEGO Cube is a sandbox game developed and operated by Tencent Games under the license of the LEGO Group, featuring LEGO bricks, minifigures and other iconic LEGO properties. It is expected that the game will be publicly available at the end of 2018.
In sandbox games players are not bound by the of rules of traditional games. Rather than follow a linear story or structure, players are encouraged and empowered to explore the game world as they want. Creativity is at the very core of the game, where a players’ imagination is their only limit.
LEGO Cube provides an imaginative, creative and safe digital gaming experience and encourages players to explore, create and learn in safe open-ended play, … Continue
The LEGO DC Super Heroes Visual Dictionary has been recently released and Penguin Random House was kind enough to send over a review copy of the book. If you’re not familiar with the Visual Dictionaries, it is basically a guide of of all the LEGO sets and minifigures of a certain theme. The book has 128 pages and retails for $21.99 but as of this writing, it is on sale on Amazon for $14.71.
About a week ago, I reported that LEGO and BrickLink are teaming up to release something called the AFOL Designer Program and today we now have the details of what this program entails. It appears to be a crowdfunded program and the ones that are successful will become a limited edition 60 Years Anniversary set that is exclusive to BrickLink.
Starting next week on September 18, BrickLink will be accepting entries until November 18 and 20 finalists will be selected. Using the BrickLink Studio 2.0 program, design an original idea and the LEGO design team will review it to see if it is up to their standards. During the crowdfunding stage in February 2019, select designs will be announced and then fans can pre-order the designs at this time. When April 2019 rolls around, the successfully crowdfunded designs will become a limited edition set and orders will be shipping then.
In addition to your designing becoming a set, BrickLink will also pay 10% of the total sales revenue to designers for all successfully crowdfunded designs including pre-orders.
Check out the details of the AFOL Designer Program here and the full rules and FAQ here.
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