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Toys R Us Closing Liquidation and LEGO Exclusives Details

March 19, 2018 / Allen "Tormentalous" Tran

As we know by now, barring any miracles, all of the Toys R Us stores in the US will be closing in a few months and the main questions are will there be any LEGO sales and what will happen to the TRU exclusives. From the memo that I saw at work, all of the current promotions that are going on will finish out and the liquidation sales that people have been waiting for will start soon unless your store was from the initial wave of closings that were announced.

Also on the memo was the “Do Not Liquidate” list which includes LEGO. From what I saw, it pretty much included all of the newer LEGO sets. It has been talked about around the LEGO community that TRU will be sending all their LEGO products back to LEGO themselves and there will be no sales on the sets, at least the more recent ones. It’s nice to finally see some confirmation and stop with the guessing on whether or not there will be LEGO sales during the liquidation.

As for the TRU exclusives like the Bricktober sets or polybags, it’s hard to say what will happen to them at this time. Since LEGO probably has the rest of the year planned out already, they may have to do some reorganizing for the distribution or delay them. For example, it would be weird to send TRU labeled Bricktober sets to other retailers like Target and that won’t happen. It wouldn’t be a surprise if LEGO made a … Continue

LEGO Ranked Number 2 on 2018 Global CSR RepTrak 100

March 17, 2018 / Allen "Tormentalous" Tran

LEGO has been announced as the second-most highly regarded company in the world on the 2018 RepTrak 100 survey. The Reputation Institute has annually done the survey in which LEGO ranked first last year but dropped just one spot this year which shows you how much the public still likes the company in terms of emotional appeal. This year also marks the eighth year in a row that LEGO has been in the top 10 on the survey. Check out the press release below.

BILLUND – March 15, 2018: Today, Reputation Institute released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“We are very happy and humbled to maintain such high regard by the public. It reflects the unique LEGO® idea and values, and the dedication our employees show every day to bring LEGO play to children all over the world. It is truly an honour to be embraced by the level of affinity that LEGO fans of all ages show us.”

“Since the LEGO brick was patented 60 years ago, we have been committed to inspiring and developing the builders of tomorrow. Our ambition to reach more children with LEGO experiences is more important than ever, and our purpose is what drives us and keeps us on our toes. What is truly important about this ranking is what lies behind it;

… Continue

LEGO Classic 60th Anniversary Collectible Booklet Review

March 15, 2018 / Allen "Tormentalous" Tran

Back in January, LEGO released an exclusive vintage LEGO Classic Bricks on a Roll (10715) and if you redeemed it via your receipt, you’re supposed to get the 60th Anniversary Collectible Booklet. It looks like they have started to finally ship out and I’ve just received mine after I submitted my receipt at the end of January.

The 60th Anniversary Collectible Booklet comes in a standard white mailer and when you take it out, there’s also black envelope with the 60 Years logo wrapped around it. The cover of the booklet is again embossed with the logo and as you can see, they are numbered on the bottom left. My copy is a very low 482/15,000.

Inside you get a history lesson of LEGO and the LEGO brick that is divided in to decades from the 1950’s to the 2010’s. Within each decade, there are some fun facts that you may not have known about unless you’re caught up with every bit of LEGO history. Did you know the first sets with building instruction manuals didn’t come out until 1964?

After that, there’s a nice looking periodic table of LEGO elements that is filled with a variety of parts. The legend at the boom also gives you some of the nomenclature for the LEGO elements.

At back of the booklet, there’s a list of Top 10 LEGO sets of all time as voted by the AFOL community. I’m not sure when or where the voting took place as I don’t remember doing a post about it … Continue

Toys R Us Will be Selling or Closing All US Stores

March 14, 2018 / Allen "Tormentalous" Tran

It looks like the sun will be setting for Toys R Us permanently as The Wall Street Journal has reported that the company will sell or close all of its remaining stores in the United States. The news came from CEO David Brandon in a conference call to employees and it will result in about 33,000 people losing their jobs, me included. It was been reported that Toys R Us will file for liquidation ahead of the court hearing tomorrow. I’ve read that Toys R Us Canada will not be affected but Toys R Us UK will be closing their stores as well.

I started a Toys R Us a few years ago during the holiday season and was actually pretty excited for it. It was busy and I remember working long hours but it was worth it to see kids and adults happy. That all changed recently after the company filed for bankruptcy last year. The mood shifted and everyone was on edge thinking when our last day will be. I honestly still don’t know as the conference call happened after I got off work today. I will probably hear more about it tomorrow.

Just the feeling of walking into a legit toy store is different from your other retailers like Walmart or Target whose selection isn’t as vast as Toys R Us. I’m sure you’ve felt the same way as a child and maybe as an adult as well. I’m just sad that my future children won’t experience the same thing unless another toy-centric … Continue

LEGO Rebrick Customize Your Go-Kart Building Contest

March 14, 2018 / Allen "Tormentalous" Tran

LEGO Friends Customize Your Go-Kart Contest

LEGO Rebrick has a new building contest to win some serious prizes including a collection of the summer 2018 LEGO Friends sets. We haven’t seen the summer 2018 LEGO Friends sets yet but according to the prize descriptions, they will be a racing subtheme this year. LEGO wants you to build a 8×12 stud LEGO Friends Go-Kart vignette which has to consist of a Go-Kart along with some surrounding actions. This could be some characters preparing for the race, trees, street, part of a race track, or traffic signs. The build should only relate to LEGO Friends and fit into the Heartlake City universe. This means no third part IPs including LEGO IPs.

There will be one grand prize winner, who will receive:
-A collection of 12 upcoming LEGO Friends sets, shipped once they’ve available, valued at $430 USD
-Your choice of $600 USD worth of items from Shop.LEGO.com
-Trophy designed by a LEGO Friends designer

There will be two runners-ups, who will receive:
-Four upcoming LEGO Friends racing sets, shipped once they’ve available, valued at $150 USD
-Your choice of $200 USD worth of items from Shop.LEGO.com

The deadline to enter is May 2 at 10:00am EST. You can read more about the contest in the link above.

LEGO Ideas Moments in Space Winning Model Controversy

March 12, 2018 / Allen "Tormentalous" Tran

The LEGO Ideas Moments in Space winner was announced a few weeks ago but when you first look at it, you wouldn’t think there would be some controversy behind it. As you can see above, the winning entry was a coin-operated space shuttle by mjsmiley that you can probably find in front of a supermarket or a convenience store.

This is where the controversy comes in or it may just be a big coincidence and people are looking too much into it. Samuel over on the Brickset Forums had been providing members of the forum with instructions for the 2016 LEGO Brand Manager Retail Conference build which is also a coin-operated shuttle, shown below. As you can see, they do have some similarities and the creator has stated that they’ve never seen the Retail Conference build before.

I decided to take a little time after the announcement to see what people were saying about it. I honestly don’t know if the build was intentionally ripped it off or not but I’ll give them the benefit of the doubt however, others are still skeptical on the forums and on social media. I think it’s a cute little build that I’m looking forward to getting as a gift-with-purchase sometime next year. Plus I doubt that LEGO themselves didn’t forget about a set they’ve released for the retail side of the company. For now, I think it’s a legit entry to the contest with some creative differences in a similar building style.

LEGO Collectible Minifigures Series 18 (71021) Review

March 9, 2018 / Allen "Tormentalous" Tran

It’s been almost a year since we’ve seen a traditional LEGO Collectible Minifigures series with Series 17 was released in May of last year. Series 18 (71021) was officially revealed just a few weeks ago and this wave is to celebrate the 40th anniversary of the LEGO minifigure. LEGO was nice enough to send us a complete box so we can get an early look at this series but they will be available starting on April 1.