Category: Community (Page 110 of 159)

LEGO Named 2017 World’s Most Powerful Brand

February 1, 2017 / Allen "Tormentalous" Tran / 5 Comments

Brand Finance has released their yearly Global 500 rankings and LEGO has regained their position from Disney as the world’s most powerful brand. This is based on a number of factors including brand “familiarity, loyalty, promotion, marketing investment, staff satisfaction, and corportate reputation.”

LEGO has been working towards the top spot for many years from Jørgen Vig Knudstorp who took the company from the brink of bankruptcy to The LEGO Movie a few years ago which gave LEGO the world’s most powerful brand in 2015. Combine that with the upcoming The LEGO Batman Movie and it’s predicted impact as well as more movies coming out in the next few years including The LEGO Ninjago Movie in September, The LEGO Movie Sequel, and The Billion Brick Race will continue to build its brand power.

There’s more to the Brand Finance report in the link above if you want to read more about it.

Allen "Tormentalous" Tran

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LEGO Life App Launched

January 31, 2017 / Allen "Tormentalous" Tran / 0 Comments

Today LEGO has launched a new social network that is aimed towards kids called LEGO Life. The app is available for free on both iOS and Android. There are lots of stuff to do on it including quizzes, building challenges, create a digital minifigure, and more. Kids can also upload photos of their creation and post them online. Check out the full press release for LEGO Life below.

LEGO is looking for feedback on it so let us know how the kids like it and what can be improved on and we’ll send it over.

LEGO Group Launches LEGO® Life, a Safe Social Network for Kids Under 13

– LEGO Life Extends Play Through an Evolving Community of Inspiration that Adheres to the Highest Standards for Child Safety Online –

– New LEGO Emoji Keyboard and Themed Feeds Innovate on the Best of Today’s Social Network Features to Allow Kids and Tweens to Share and Communicate with Thousands of Other LEGO Fans –
BILLUND, Denmark (January 31, 2017) – Building on its experience with nurturing communities and extending its expertise in developing quality, child-friendly digital play experiences, The LEGO Group today announced the launch of LEGO® Life, a safe social network for kids under the age of 13. The app-centered digital experience allows young LEGO builders of all levels and interests to connect with a community of like-minded peers to express their creativity, share their LEGO creations, interact with LEGO characters, and inspire one another. The experience launches today in the U.S., U.K., Canada,

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The AFOL Poster Subscription Service Releases New Artwork

January 26, 2017 / Allen "Tormentalous" Tran / 0 Comments

Interested in LEGO Art? The AFOL Poster Subscription Service from Bricks on the Dollar has begun its mission to bring you original LEGO Artwork every month with their first release, 4980 LEGO Rock Raiders Tunnel Transport by Kate Vinnedge.

Every month a new artist will create distinctly LEGO-themed art in their own style. 11”x17” posters are available from the AFOL Poster Service website. Posters are tube-shipped to their recipients. For only $10 per month you will get the newest poster tube-shipped to you on the 1st of each month. If you want to pick and choose, the posters will be individually available on the 15th of each month for $13 shipped.

Check out the first poster which is available right now. A new poster will be available each month while supplies last. Upcoming themes include Fright Knights, Galaxy Squad, and good old Town. Pick your favorites or sign up for the subscription to never miss a poster!

**Sponsored post**

Allen "Tormentalous" Tran

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LEGO at the 2017 London Toy Fair

January 23, 2017 / Allen "Tormentalous" Tran / 7 Comments

The 2017 London Toy Fair is set to kick off and LEGO again this year will be on hand to show off some of the upcoming sets for later this year. Photography is still prohibited so we’ll have to wait until the Nuremberg Toy Fair next week to see initial images but for now, we’ll have to rely on attendees who are able to describe the sets in detail to give us a tease of what to expect. We’ve already had an initial list of the rumored Summer 2017 LEGO sets already so I’m excited to see what all is included with these sets.

Allen "Tormentalous" Tran

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LEGO Brand Store Valentine’s Day Building Events

January 15, 2017 / Allen "Tormentalous" Tran / 3 Comments

LEGO 2017 Valentine's Day Building Events

If you checked out the February 2017 LEGO Store Calendar here in the US, you can see there are two building events to celebrate Valentine’s Day. On February 11, there is a kids event to build a mini rose that they can take home. This event is for VIPs and requires a sign up.

Adults also get to join in on the fun on February 14 as they also have a building night. This event is from 6-8pm and it appears the rose build is the same as the one the kids get. Registration is not required but may be necessary if there is a lot of demand for it so you may want to ask an associate just in case. I know the Fashion Valley location has started taking sign ups so there is demand for it at that particular location.

Allen "Tormentalous" Tran

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LEGO Message Boards Shutting Down in March

January 5, 2017 / Allen "Tormentalous" Tran / 6 Comments

After over a decade of being online, the official LEGO Message Boards will be shutting down on March 6. This move makes way for more of LEGO’s resources to go to LEGO Life which they’ve started to push more for. The message boards are still active but check out the announcement post for deadlines to do things on there.

To be honest, I’ve been on there once or twice but I didn’t really get into it that much and somehow I don’t think it appealed to adults as it did with younger kids. Were you a part of the LEGO Message Boards and are you surprised that it’ll be closing down in a few months?

After much consideration, a very difficult decision has been reached that the Mods need to share with you all. The LEGO.com Message Boards will be retired on March 6, 2017. The entire community, including all forums and all content within them, will be taken offline permanently.

Just like a LEGO set, theme, game, or site nothing can last forever. In order to make way for the exciting features of the future we must occasionally retire older features. That is the current case with the message boards.

The Mods would like to thank you all for being such amazing community members. Every forum is filled with creative, inspiring, and exciting writings thanks to you! We truly appreciate the passion each of you has contributed to this community and hope that LEGO passion will carry through this transitional time.

Allen "Tormentalous" Tran

When

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LDraw Releases new Parts Update for 2016

January 1, 2017 / Allen "Tormentalous" Tran / 1 Comment

If you’re using LDraw as for your virtual LEGO building, you’ll be glad to hear that there is a new parts update that has been released for the program. This update adds 475 new parts to the catalog while adding 572 new files to the core library. Check out the press release below to see the details of this update.

The 2016-01 LDraw Parts Update has been now been released. This adds 572 new files to the core library, including 475 new parts and 43 new primitives. This update also includes updated versions of the colour configuration files (LDConfig.ldr and LDCfgalt.ldr) thanks to enthusiasm of Sven v. Beuningen and the co-ordination of Willy Tschager and Magnus Forsberg.

Thanks are of course due to all the part authors who created or corrected parts for this release, including several first-time authors. The reviewers also play an important role in keeping files moving through the parts tracker and deserve just as much credit.

You can preview the new parts in 2016-01 here, download the zip-file update or Windows install package here. Alternatively you can use the LDView menu option File | Check for Library Updates… to install the update.

Please accept our apology for this being the only parts update of 2016.

The LDraw Team

Allen "Tormentalous" Tran

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