The latest project to reach 10,000 supporter and the first project to reach the 2013 Fall Review stage is The Road to Oz by JeremiahKC. The project posted on July 15th and has quickly climbed up the ranks of supported projects, especially with the help of 1.8 million fans of The Wizard of Oz Facebook page. The project is the seventh project to hit 10,000 supporters in the quarter and now joins the Female Minifigure Set, the ATLAS Mini Model, FTL: Faster Than Light, the Ghostbusters 30th Anniversary project, and Poptropica: Dr. Hare’s Lair, TeeKay’s Ghostbusters for the Fall Review. The LEGO Jury will have a pretty hard time choosing the winner for this review stage with so many great projects hitting the goal. Maybe LEGO will set new a precedent of choosing multiple winners during the review stage? We shall see about that in a few months.

The Road to Oz features three vignettes from the 1939 movie. The first shows Dorothy meeting Scarecrow and Tinman for the first time. The second features Dorothy, Scarecrow, and Tinman running into the Wicked Witch of the West as well as meeting the Cowardly Lion. The last vignette shows everyone arriving at the Emerald City at the poppy fields. All three sections are able to attach to each other to create one long yellow brick road or side by side to create a wider road. This project also commemorates the 75th anniversary of the original The Wizard of Oz movie. JeremiahKC’s project embodies everything that I remember about the movie when I watched it as a kid. I loved how it was designed and hopefully it will be able to become an official set. Congratulations to JeremiahKC for this amazing achievement!

Congratulations on 10,000 supporters, JeremiahKC!

The road to OZ might be fraught with peril, but for you the road to 10,000 supporters was a breeze! It’s easy to see why Wizard of Oz fans fell in love with the way you captured such a beloved story in LEGO bricks. Nicely done!

What happens now?
This project moves from the Idea stage to the Review stage. A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

The LEGO Review Begins in September
This project qualifies for the quarterly review beginning in September. For more information about the quarterly review process, see this blog post.

The review is a thorough process and from its start, and can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on the “Road to Oz” concept.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

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