Category: Community (Page 97 of 171)

Could LEGO be Switching to Shared Convention Exclusives?

March 21, 2019 / Allen "Tormentalous" Tran / 0 Comments

Yesterday, the exclusive LEGO Star Wars Darth Vader Bust (75227) was announced for Star Wars Celebration 2019 in Chicago and it was also announced that Target will be carrying it as well. This brings the question of has LEGO ended the idea of “con exclusives?”

As you probably know by now, LEGO has been releasing exclusive sets and minifigures at various conventions such as San Diego and New York Comic Cons as well as Star Wars Celebration which are only available at the convention or on the secondary market. Since Target will also be getting the Darth Vader Bust, that’ll allow fans who aren’t able to attend to purchase it as well.

Could this also be the start of LEGO shared exclusives similar to what other companies, like Funko, do for some of the con products where the same items will be available at various retailers but with a different sticker than the con ones. I do like this idea as fans have been voicing their displeasure of having con exclusives for years and maybe LEGO has finally listened. We’ll see once the SDCC exclusive are announced in a few months. What do you guys think?

Allen "Tormentalous" Tran

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Rumored LEGO Stranger Things Set in 2019?

March 17, 2019 / Allen "Tormentalous" Tran / 0 Comments

Here’s a new LEGO rumor that a reader has pointed me to from Brick Fanatics that may pique your interest as they are reporting that we may see a LEGO Stranger Things set coming later this year. With Season 3 of the show coming this summer on Netflix, it’s not out of the question that a releasing a set would be a smart thing to do. Brick Fanatics is reporting that the set could include a human world location and part of the Upside Down. If this is a legit set, we’ll probably see some of the kids including Eleven, Dustin, Mike, Lucas, and Will.

On a similar note, a saw rumor fly by a few weeks ago but I sort of dismissed it but now Brick Fanatics also comes in with this piece of news. They’re a pretty reliable source of some of the more recent sets so I’ll give them the benefit of the doubt. Don’t set your expectations too high if we don’t get a LEGO Stranger Things set. As will all rumors, they are just that until LEGO themselves start teasing them or officially announces it.

Allen "Tormentalous" Tran

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LEGO Ranked Number 2 on 2019 Global RepTrak 100

March 9, 2019 / Allen "Tormentalous" Tran / 0 Comments

The Reputation Institute has released their annual RepTrak 100 survey and for the second year in a row, LEGO is ranked second as the most highly regarded company in the world. The survey takes account of several categories including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance and it gauges the emotional appeal of each company. This year also marks the ninth year in a row that LEGO has made the top 10 on the RepTrak 100 survey. Check out the press release below.

THE LEGO GROUP MAINTAINS RANK AS THE 2ND MOST HIGHLY REGARDED COMPANY IN THE WORLD

For the ninth year in a row, the LEGO Group is ranked in the Top 10 of the Reputation Institute annual RepTrak®100 survey, retaining its number 2 position from last year.

Reputation Institute has released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“We are very happy and humbled to maintain such high regard by the public. It reflects the dedication our employees show every day to bring LEGO® play to children all over the world. In 2018 we bucked the toy industry trends, grew globally and delivered great play experiences to millions of children. The thousands of LEGO employees around the world should take pride in the fact that the general public hold us and the LEGO brand in such

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LEGO Testing Digital VIP Card

March 6, 2019 / Allen "Tormentalous" Tran / 0 Comments

LEGO has started sending out emails to select VIP members to test out their new LEGO VIP Digital Card. From the looks of it, it’ll work the same as a regular card but on your smartphone since a majority of people has a phone with them. If you’re a Black Card holder, you’ll also have the option to use it as your card style when you open up the app.

When you open up the Digital Card, it’ll show your VIP barcode for when you makes purchases in store and the email address that is connected to the account. Some of the addition features will include targeted and personalized offers on your phone as well as getting your VIP info such as point balance and recent purchase activity. There’s no word yet on when a wider roll out will be. Thanks to John for sending the screenshots over.

Allen "Tormentalous" Tran

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The LEGO Group 2018 Annual Report Results

February 27, 2019 / Allen "Tormentalous" Tran / 0 Comments

The LEGO Group wrapped up their conference for the 2018 Annual Results and it was a good rebound year for them. After a drop in 2017, LEGO returns to growth last year in which revenue grew 4 percent as well as operating profit. Some of the main highlights include:

-Global consumer sales grew 3 percent in 2018 compared with 2017.
-Revenue for the full year grew 4 percent to DKK 36.4 billion. In constant currency, revenue grew 7 percent compared with 2017.
-Operating profit grew 4 percent to DKK 10.8 billion. Net profit was DKK 8.1 billion, an increase of 3.5 percent.
-Cash flow from operating activities remained strong at DKK 9.8 billion.
-Market share grew in all major markets, bucking overall industry trends.

As usual, there’s certain LEGO themes that helped with the numbers and here are the top themes of 2018, in no particular order: City, Technic, Star Wars, Friends, Ninjago, Harry Potter, Jurassic World, Classic, and Creator.

Check out the official press release below.

BILLUND: February 27, 2019: The LEGO Group today reported earnings for the full year ending December 2018. Global consumer sales grew 3 percent, while revenue for the full year grew 4 percent to DKK 36.4 billion, up from 35.0 billion in 2017. In constant currency, revenue grew 7 percent compared with 2017.

Operating profit was DKK 10.8 billion compared with 10.4 billion in 2017 an increase of 4 percent. The growth was due to increased sales, balanced with a continued focus on investing for the future. Cash flow from

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AFOL Hobbies and Interests Survey

February 26, 2019 / Allen "Tormentalous" Tran / 0 Comments

If you have a lot of time on your hands, LEGO is doing another survey on how AFOLs spend their leisure time and what kind of hobbies and interests they have. I say only do this survey if you honestly don’t have anything else to do because it does take at least 30 minutes to complete. I won’t blame you if you don’t want to do it but LEGO did ask us to share it out. Head over to the link here to do the survey. It will be ending on March 3. We’ll see what the fuss is all about when the results are shared on the LAN in April.

Update: A few of you mentioned that you are not able to do the survey. Apparently it is only for the US, Germany, and China.

Allen "Tormentalous" Tran

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The LEGO Group Announcing 2018 Annual Results Tomorrow

February 26, 2019 / Allen "Tormentalous" Tran / 0 Comments

It’s that time of year again where LEGO will be announcing the annual results for 2018. If you’re awake here in the States, you can join in the conference which LEGO will be livestreaming tomorrow. The conference will begin at 10:30AM CET, 4:30AM EST, 1:30AM PST. I’ll be doing a recap of the main topics once it is over.

Allen "Tormentalous" Tran

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