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The Reputation Institute has released their annual RepTrak 100 survey and for the second year in a row, LEGO is ranked second as the most highly regarded company in the world. The survey takes account of several categories including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance and it gauges the emotional appeal of each company. This year also marks the ninth year in a row that LEGO has made the top 10 on the RepTrak 100 survey. Check out the press release below.

THE LEGO GROUP MAINTAINS RANK AS THE 2ND MOST HIGHLY REGARDED COMPANY IN THE WORLD

For the ninth year in a row, the LEGO Group is ranked in the Top 10 of the Reputation Institute annual RepTrak®100 survey, retaining its number 2 position from last year.

Reputation Institute has released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“We are very happy and humbled to maintain such high regard by the public. It reflects the dedication our employees show every day to bring LEGO® play to children all over the world. In 2018 we bucked the toy industry trends, grew globally and delivered great play experiences to millions of children. The thousands of LEGO employees around the world should take pride in the fact that the general public hold us and the LEGO brand in such

The LEGO Group wrapped up their conference for the 2018 Annual Results and it was a good rebound year for them. After a drop in 2017, LEGO returns to growth last year in which revenue grew 4 percent as well as operating profit. Some of the main highlights include:

-Global consumer sales grew 3 percent in 2018 compared with 2017.
-Revenue for the full year grew 4 percent to DKK 36.4 billion. In constant currency, revenue grew 7 percent compared with 2017.
-Operating profit grew 4 percent to DKK 10.8 billion. Net profit was DKK 8.1 billion, an increase of 3.5 percent.
-Cash flow from operating activities remained strong at DKK 9.8 billion.
-Market share grew in all major markets, bucking overall industry trends.

As usual, there’s certain LEGO themes that helped with the numbers and here are the top themes of 2018, in no particular order: City, Technic, Star Wars, Friends, Ninjago, Harry Potter, Jurassic World, Classic, and Creator.

Check out the official press release below.

BILLUND: February 27, 2019: The LEGO Group today reported earnings for the full year ending December 2018. Global consumer sales grew 3 percent, while revenue for the full year grew 4 percent to DKK 36.4 billion, up from 35.0 billion in 2017. In constant currency, revenue grew 7 percent compared with 2017.

Operating profit was DKK 10.8 billion compared with 10.4 billion in 2017 an increase of 4 percent. The growth was due to increased sales, balanced with a continued focus on investing for the future. Cash flow from

It’s that time of year again where LEGO will be announcing the annual results for 2018. If you’re awake here in the States, you can join in the conference which LEGO will be livestreaming tomorrow. The conference will begin at 10:30AM CET, 4:30AM EST, 1:30AM PST. I’ll be doing a recap of the main topics once it is over.