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LEGO Named 2017 World’s Most Powerful Brand

February 1, 2017 / Allen "Tormentalous" Tran

Brand Finance has released their yearly Global 500 rankings and LEGO has regained their position from Disney as the world’s most powerful brand. This is based on a number of factors including brand “familiarity, loyalty, promotion, marketing investment, staff satisfaction, and corportate reputation.”

LEGO has been working towards the top spot for many years from Jørgen Vig Knudstorp who took the company from the brink of bankruptcy to The LEGO Movie a few years ago which gave LEGO the world’s most powerful brand in 2015. Combine that with the upcoming The LEGO Batman Movie and it’s predicted impact as well as more movies coming out in the next few years including The LEGO Ninjago Movie in September, The LEGO Movie Sequel, and The Billion Brick Race will continue to build its brand power.

There’s more to the Brand Finance report in the link above if you want to read more about it.

The LEGO Batman Movie Experience Walmart Stores List

January 25, 2017 / Allen "Tormentalous" Tran

A few days ago, I reported that select Walmart stores will be having The LEGO Batman Movie Experience on February 4. There are now details on which stores will have the event which includes a free gift while supplies last. Below is the whole list of stores that will be participating:

LEGO Pirates of the Caribbean D2C Set (71042) Coming in March (Shanghai)

January 24, 2017 / Allen "Tormentalous" Tran

It looks like we have our first blurry look at the LEGO Pirates of the Caribbean (71042) set which comes from the Shanghai LEGO Store Calendar. If you remember, we were the first site to report on this set last year which supposedly is one of the new pirate ships in the Pirates of the Caribbean: Dead Men Tell No Tales movie, possibly the Dying Gull or the Silent Mary, and may retail for $200-$250. The calendar list it’s release for early access for VIPs from March 27-30 but we’ll see if it’s the same when the US calendar is released.

**Via Reddit**

LEGO BrickHeadz Official Images

January 23, 2017 / Allen "Tormentalous" Tran

It looks like we have our first look at the upcoming LEGO BrickHeadz sets that will be coming out in February for LEGO VIP members and to the general public in March. The images are from LEGO’s servers and show various franchises including The LEGO Batman Movie, Captain America: Civil War, and Avengers: Age of Ultron. There is also Belle (41595) and the Beast (41596) from Beauty and the Beast but no word yet on if it’s from the animated film or the upcoming live-action film. In addition, there are two sets 41593 & 41594 which are still a secret.

As we know by now, the LEGO BrickHeadz sets were announced at were announced at San Diego Comic Con last year and were exclusives during the convention. We can see the upcoming Captain America and Iron Man sets are different from the SDCC ones.

The LEGO Batman Movie Batman (41585) – 91 pcs

The LEGO Batman Movie Batgirl (41586) – 99 pcs

The LEGO Batman Movie Robin (41587) – 101 pcs

The LEGO Batman Movie The Joker (41588) – 151 pcs

Marvel Captain America: Civil War Captain America (41589) – 79 pcs

Marvel Captain America: Civil War Iron Man (41590) – 96 pcs

Marvel Captain America: Civil War Black Widow (41591) – 143 pcs

Marvel Avengers: Age of Ultron The Hullk (41592) – 93 pcs

**Via CM4Sci on Brickset Forums**

LEGO at the 2017 London Toy Fair

January 23, 2017 / Allen "Tormentalous" Tran

The 2017 London Toy Fair is set to kick off and LEGO again this year will be on hand to show off some of the upcoming sets for later this year. Photography is still prohibited so we’ll have to wait until the Nuremberg Toy Fair next week to see initial images but for now, we’ll have to rely on attendees who are able to describe the sets in detail to give us a tease of what to expect. We’ve already had an initial list of the rumored Summer 2017 LEGO sets already so I’m excited to see what all is included with these sets.

The LEGO Batman Movie Toys R Us Mini Batmobile

January 22, 2017 / Allen "Tormentalous" Tran

Toys R Us Hong Kong did a mini-building event for The LEGO Batman Movie and attendees got to create a small Batmobile. If you look closely, it is very similar to The LEGO Movie Emmet’s Flying Car from three years ago except for the large wings on the side. This results in the set having 60 pieces now.

Man So over in the Legend Bricks LEGO 交流交友區 Facebook group has also provided the building instructions if you want to create your own. There’s no word yet if there will be a similar TRU building event here in the States or not for The LEGO Batman Movie.

Thanks to Julian for the heads up.

LEGO Seasonal 2017 Halloween Set First Look

January 20, 2017 / Allen "Tormentalous" Tran

The LEGO Seasonal 2017 Easter Egg Hunt (40237) has started to show up at LEGO Stores and on the back of the instructions, it shows this year’s LEGO Seasonal Halloween set. From the looks of it, the set shows off a large gate and in the background, there’s presumably a haunted house with an orange sky backdrop. There’s also a cauldron with some food stuff in it. The minifigures include a man and a skeleton. It’s cool to have an early look at the set although we won’t be released until September/October. So far this year, these Seasonal sets have been very promising compared to last year’s sets.

**Via LegoLeroy on Eurobricks**